Personal Profile - Carl G. Koester

Carl Koester

Back in 2000. I started a "Tire and Fleet" management solutions company named TAF Management, Inc.

TAF Management, Inc. provides business solutions for busy tire dealer executives and trucking fleets looking for cost savings programs.

Additionally, TAF Management, Inc. owns and operates The TireJobs Company. TireJobs is a tire industry-specific employment service for both employers and jobseekers.

My Work Experience:

  • Forty five years in the tire and related services industry
  • Ten of those years in sales and sales management
  • Fifteen years in executive leadership roles
  • Twenty years as a business owner

Product Experience:

  • Industrial and solid tires to included underground mining
  • OTR, Farm and Forestry
  • Consumer tires
  • Commercial truck tires
  • Retreading (Sales and Manufacturing)
  • Polyurethane flatproofing

Industry Segments:

  • Retail (Tires and Services)
  • Commercial (New and Retreaded)
  • Manufacturing (Precure Retreading)
  • Wholesale and distribution
  • Management and sales training


  • Owner of TAF Management, Inc. and The TireJobs Company for the past 22 years

Previous Positions:

  • Vice President with four Independent Tire Dealers
  • Vice President of the 13th largest commercial tire dealer in North America
  • Multi-location sales and management director